Dance Or Die was created by Ruckus Roboticus - the most famous DJ you've probably never heard of.
It started as an insanely-popular, multi-genre, dance party in Ohio (that still going strong thanks to DJ Barticus, DJ Self Help, and a bunch of other supporters). Eventually it blossomed into Dance Or Die Records - an outlet for releasing Ruckus's original material, as well as quality dance music from an array of up-and-coming artists from Ohio, and BEYOND.